I’ve developed email copy, campaigns, and fully-designed layouts for e-commerce, consumer goods, and medical clients. The below road trip-themed email for Nite Ize was strategized and written by me based on consumer research and insights, along with the other selected emails featuring a dog calendar, new product launch, and everyday carry products. The target objective with all promotions was to increase urgency and drive sales by appealing to the key demographic.
The below copy work was solely developed and crafted by yours truly. On top of classic copy, I often stepped in to complete agency web design projects to meet a client’s inevitable last-minute requests (we’ve all been there), as well as provide feedback to nurture creative collaboration between myself and the designer. With each new website project, it has been my sole responsibility to strategize, format, and develop the copy for new products and new pages, with an ever-present mission to convey the unique value proposition (UVP) that I’ve defined.
Concept development, SEO research, SEO writing, blog writing, social media writing, content organization and outline
Cristina Vargas – Veka Studio
Campaign concept development, content planning, copy creation, copy scrubbing and auditing
Product & brand naming, brand building, concept development, SKU system development, WooCommerce management, creative direction, SEO research, SEO writing, all web copy, social media strategy, content organization and outline
Angel Burciaga – Brr.myportfolio.com & Be.net/Brrciaga
Concept development, SEO research, SEO writing, WooCommerce assistance, content organization and outline
Angel Burciaga – Brr.myportfolio.com & Be.net/Brrciaga
SEO research, SEO writing, broad concept, all web copy, photography assistance, WooCommerce assistance, content organization and outline
Cristina Vargas – VEKA Studio
While the print work you see below is primarily student work, internship work, and ideas sprung from my imagination, the elbow grease and creativity put behind it is all the same. In my career, I’ve written brochures, billboards, banners, and other print formats that don’t begin with B. However, I’m most proud of the ambitious ideas I set forth in my student career and as an intern at HLK, which is why I’ve chosen these pieces over more recent work. By checking out these pieces, you can visually gauge my growth from student dreams to professional endeavors, and see how my style took root all those years ago.
Concept, copy, design
Concept, copy, design
Campaign concept, all copy, tagline, pitch assembly, presentation on 2 occasions
The key skill I believe to be most valuable beyond creativity is my ability to transform compelling copy into effective SEO copy. By staying true to Google’s algorithmic standards without losing the essence of personality, conversation, and authenticity, my SEO copy has propelled 10+ clients into first-page results for their specified search terms.
SEO research, SEO writing
Page ranked as high as # 1 nationally for “decking lights” query
Search ads copy, keyword strategy, analyzing + optimizing based on engagement
Search ads bring in 100,000+ users yearly
I’ve managed social media packages for up to 10 clients at time in addition to spearheading the copy for Nite Ize promotional campaigns. In the past, I’ve even stepped in to create graphics for clients, along with copy. See a sample of some of my promotions below, including posts focused around holiday campaigns, promotional campaigns, product launches, blogs, and more.
A pivotal goal I’ve set in my career is to continually expand my skill set, deepen my understanding, and enhance my passions. Working in fields beyond classic copy enables me to do that. Below, you’ll find original videos I’ve shot, written, edited, and uploaded to YouTube and Facebook. Some are individual storyboard concepts, others are fully-executed projects. You might even catch my face or hands in a few videos if you’re lucky.
Storyboard concept, filming assistance, eating tasty jerky on camera
Filming, directing, editing, pretending to look like I know how to install stair lights
Concept, filming, directing, graphics support, eating tasty food with microgreens
I sure hope so.
This is just the tip of the iceberg here; I have a proficient understanding and possess creative confidence when using several programs and applications– including WordPress (duh, we’re on it right now), WooCommerce, HubSpot, Constant Contact, Adobe Photoshop, Premiere Pro, Illustrator, and Indesign, Facebook Ads Manager, Facebook Business Manager, Instagram, Youtube, Twitter, Pinterest, Dropbox, Dropbox Paper, Microsoft Excel, Google Sheets, SEM Rush, Google Analytics, Google Ads, Amazon Business, Google My Business, and more. Reach out to me today to learn more.
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